New art forms are always based on successive technological advances, each of which provides unique advantages. Since time is required to integrate technology with artistic vision, any new medium first mimics the tropes of that which it replaces until, eventually, there are discovered new possibilities through which to communicate not just ideas, but emotions too. For example, in the first motion pictures, the camera was limited to the role of a seated ticket holder at a theater performance. It was only when D.W. Griffith invented the close up shot and Eisenstein the "subliminal" edit that that cinema began to dictate its own terms.
By learning to exploit what is original, one creates a new art form upon which thost that follow can build.
The invention of the web is arguably humanity's most important advance in the past 550 years. While the enormous quantitative increase in the amount of information available is widely acknowledged, what's less understood is that this vast flow of data brings with it a qualitative change in consciousness, a literal expansion of the mind.
From 1450 to 2000, during the "the Gutenberg Era," civilization grew at an unprecedented pace largely because the invention of the printing press had made possible the first advancement of knowledge in a millennium to pass beyond medieval university walls. Printing not only preserved information, but disseminated it as well. Within fifty years of the introduction of printed books, the Renaissance had redefined Western culture, news was spreading of the (re)discovery of America, and Europe was experiencing a surge of scientific and cultural advances that would culminate, in the early nineteenth century, in industrialization and the emergence of the post-Napoleonic world.
The web has the potential to enlarge the audience of a fictional work from the relatively small number who have access to a print edition to the hundreds of millions who have an internet connection. In addition, the web has provided fiction with multimedia tools that were unthought of a quarter century ago. It's this increase in alternatives that's given new life to the novel and saved it from obsolescence. Unlike, Amazon's Kindle, which only attempts to repackage the printed book, web publishing expands exponentially the range of the novelist's means of expression.
Before now, the publication of a fictional work in printed form "froze" the telling of a story once and for all. Whether or not a reader ever cared who killed Roger Ackroyd in an Agatha Christie novel, one still expected, on rereading the whodunit, to find the killer to have been the same character as on the first go round. It could not very well have been first the butler and the later the invalid husband who did away with the rich dowager. But today, an author, by opting to publish in digital form, can return as often as he/she chooses to any story to revise it and/or to add to it.
A further advantage in using the web to publish a story is the author's ability to interweave, through cross reference, different artistic projects into the same work. Early twentieth century novels actually anticipated this through the use of the "frontpiece," an elegant illustration accompanying the title page that tried to bring a scene or character to life in the reader's mind through visual presentation. In the same way, in web publication, an author can use other pages on the same website to enrich a story by introducing other media to reinforce the text. If, as in the current work, the protagonist is a professional photographer, the author can use his own photographs to enhance characterization on a level not previously possible. Haunted by his Asian lover's rejection, the photographer in the present story compulsively photographs Asian women for his personal work. Eventually, he is forced to confront his own attitudes and to address the extent to which he himself has been influenced by the same racial stereotypes he so passionately condemns. For the reader, the protagonist's photos of Asian women become a very real image of the character's obsession with Yellow Fever.